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OMG developed this questionnaire to use as a guide to better understand your business and communication objectives. By answering the following questions, we can help you establish a strategic marketing plan, the best way to implement it and the most effective tools to use.

Name

Title/Responsibility

Company

E-mail

Street Address

City

State/Province

Zip/Postal Code

Country

Phone

()-

Comments/Questions?

Describe your products/service.

What are your objectives/goals for your business?

Are your goals measurable?

Yes No

Your Current Marketing:

How do you sell your product/service?

Do you have a sales team?

Yes No

What marketing materials do you currently have?

Sales Presentations Website Brochures Mailers Trade Show Displays Advertising Packaging POP Advertising Business Cards

Have you had an increase in sales as a direct result of your promotion?

Yes No Don't Know

Are there any materials you don't have that you feel would benefit your strategy?

Target Audience:

Describe your average customer. (Demographics, geographical area, income level etc.)

Describe your ideal customer.

Where do you think your maximum potential for growth is?

Competitive Analysis:

Who is your competition?

Why would a potential customer choose your business over your competition?