How We Did It - Mini case study
City Services Calendar
Graphic Designers: Stephanie Webb, Andrew Norris
Client: City of Woodstock
The City of Woodstock’s Public Works department needed to issue a garbage and recycling calendar, but wanted to include information from other city departments. Oxford Media Group was hired to combine the calendar’s functionality with general public interest. Notable pages in the calendar included the “Whose Job Is It” series, which listed contact information for residential or street-level issues, as well as features on the 100th anniversary of Southside Park and the 175th anniversary of the Woodstock Public Library.
Design Spotlight
Woodstock Transit "Go Green" Campaign
Glossary - "Term of the Day"
JPEG
The JPEG file format is commonly used by digital cameras. Do you ever wonder what "small, medium and large" or "good, better, best" means on your camera? JPEG files use adjustable image compression to limit file size and quality. On your camera, 'small' or 'good' would use the most image compression to allow you to save a lot of photos on your camera. By contrast, 'large' or 'best' uses the least amount of compression and results in larger but better quality image files. Another factor to consider is pixel dimensions, like 640 x 480, or 2240 x 1500. If your picture is going to be used in print, the more pixels the better. A magazine typically prints at 300 pixels per inch (ppi). So why does a designer grimace when they are asked to pull a logo from a website? It's because of resolution and compression. An image optimized for the web is typically only 72 ppi and heavily compressed. When it comes to image dimensions, bigger is better. When it comes to JPEG compression, less is more! So go ahead and send us big files! You're not scaring us, you're making us smile!
Marketing Techniques
http://www.cadburycremeegg.ca/
After the "goo" click "Watch"
Yep, it's a live video of a billboard. Just a billboard. 24/7.
But every person who walks by it is going to look. And everyone who goes to the website is going to look. If you really care, you might even look again.
Ad Spot
McDonald’s: Extra-Value Advertising
The universal language of a baby is crying or fussing, no matter what country in the world.
This McDonald’s television ad was created and then revised to fit another culture simply by replacing a single element – the baby in the swing. No words had to be spoken or translated, as the viewer knows exactly when the baby is happy and when the baby is sad. It is apparent that this child is the happiest when the golden arches are in sight.
What makes this ad interesting, and effective, is that McDonald’s only had to change one variable to make it fit a whole new market, which is important for a multi-national company. It is a good lesson for other companies to try to find cost-effective ways to target different markets, while keeping the brand message consistent.
http://www.youtube.com/watch?v=s8AV4asnO9s&NR=1
http://www.youtube.com/watch?v=nPYQMzoP7dw&NR=1
Fun Stuff
Match the pet to the OMG staff member!
(answers are below)
Specials
